Infomation system management exam Essay Example | Topics and Well Written Essays - 1000 words - 1

Infomation system management exam - Essay ExampleOverall, companies need to hire data excavation in order to enhance their customer consanguinity management (CRM) skills.Analysis necessarily to focus for the company, upon any problems that its customers may be having. This is one of the basic marketing rules of customer service in action. The present analysis therefore advocates the position that not only should these standardsbecome lucrative trade-offs. Current focus on customer relationship management makes the marketing function an ideal application area to greatly benefit from the part of data mining tools for decision support. A systematic methodology that uses data mining and familiarity management techniques is proposed to manage the marketing knowledge and support marketing decisions (Data, 2010).Another dissolving agent is to use Customer Relationship Management to market more effectively and reach the client better. When customer relationship management CRM) came on the health scene approximately six years ago, some viewed it with skepticism and chiefly saw it as a way to refine rather than reinvent marketing. More progressive marketers follow the CRM techniques of compiling all consumer and market data into a centralized database and used data mining to more narrowly define target audiences based on characteristics rather than general demographics (Paddison, 2004). Yet another solution could focus more on the management of the company than the client, and highlight management having a working knowledge of marketing and being able to work with marketers and consultants in a proactive manner that reflects the abovementioned external pizzaz of the IT market.Data mining is advocated by companies. In terms of environment that are narrowly defined by marketing parameters, the local market offers expanded opportunities that should be taken advantage of by the