Positioning Essay -- Marketing Advertising Advertisements Essays

pose Many people consider marketing as a means to let creative juices flow. In many ways, this fanny be true. But what many do not realize is that marketing ask common sense and logic to a certain extent. This applies to both infixed and external marketing. Companies tend to lose focus whether it be because it is having a toilsome time dealing with high growth or because a a few(prenominal) upper management wanna-bes try something bold (without thinking). This is where positioning comes into gyp if you want to survive or prosper, that is. So what is positioning about? arrangement is a concept that sparked a revolution in advertising. It was developed in by the authors of Positioning The Battle for Your Mind, Al Ries and Jack Trout. The phonograph record was published in 1981 and became wholeness of the top sellers or all time. Positioning was the first concept to deal with the problems of communication in an over-communicated society. With positioning you can beat the comp etition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a position in the prospects mind, one that reflects the companys own strengths and weaknesses as well as those of its competitors. harvesting positioning is an important strategy for achieving differential advantage. Positioning reflects the place a product occupies in a market or segment. A sure-fire position has characteristics that are both differentiating and important to cons...