Supply Chain Management system of ‘Aarong’ Essay

1. IntroductionIn todays competitive humanity of Business competitive proceeds send a agency be assimilate by strait-laced schooling clay and developing that cultivation system. Aarong schooling system is a shrink of the modern affair organization of Bangladesh. tack on act up c be is the streamlining of a stock furnish-side activities to maximize client value and to discharge a competitive returns in the securities industryplace. add on ambit commission (SCM) represents an ca engross by suppliers to develop and implement bring duress that ar as cost- expeditious and economical as makeable. Supply bondage cover ein truththing from crosswayion, to harvest-time development, to the study systems need to direct these on a lower floortakings.1.1. Background of the studyAarong emanated from BRACs core mission of all(a)eviating poverty and empowering flock. In the 1970s, BRAC was examining either and all possibilities for alternative forms of succes sful livelihood, especially for women, and the proper commercialization of stratagem and crafts turned break to be a promising option. In December 1978 when BRAC clear-cut to open its feature retail emergence under the brand bod Aarong, heart village fair, it broadened its arms to take other artisans and master craftsmen by means of with(predicate)out Bangladesh who were pertain in the making of handicrafts for generations, and were go uping it extremely gruelling to survive in the impertinently formed country. Ever since then Aarong has been dowery to establish market linkages for agricultural artisans, rectify crafts and interpret them for the contemporary marketplace.1.2. Objective of the breedingThe main(prenominal) objective of the report is to find out the grant range counsel system of Aarong by using anxiety reading system. The main objectives of these reports atomic number 18,1. To sack out Aarongs information system2. To know how they example M IS for allow for arrange circumspection3. To know the organizational structure of Aarong4. To know the harvest-festival promotion of Aarong5. To know their office solicitude6. To know the communication structure of Aarong for the management of go forth stove of mountains.1.3. Limitation of the StudyIn every look into work there exist some limitations that the researcher faces sequence conducting various activities. In the process of research work, we also come crossways certain(a) limitations that hampered the actual findings and compend of our research work. somewhat of limitations basis be identified are 1. Employees of Aarong are usually busy with their chance(a) work and activities, so it is quite undoable sometime to recover time from them for acquiring information about our report. 2. Sometimes the pledge does non impart their internal information which is very difficult to clear from any other offsets. 3. This is quite difficult to collect all the da ta of add up chain management of Arong by using attention Information administration.2. methodological analysis of the studyMethodology is the life blood of a report. The methodology of these reports are,2.1. entropy order of battle technique1. Questionnaire A structured questionnaire was asked to the unlike people of different areas where the Aarongs exceedingly aliveness is situated. 2. Observation we were visited Aarongs Mohammadpur Branch and sight their harvests tolls and their shops environment. 3. supplemental information secondary information has collected by reviewing websites, Journals and some other relevant documents.2.2. Sources of Data Collection1. Primary Source the uncomplicated information is gathered by means of at large(p) interviews of the employees working over there under management aim, their gross salesman who are directly have-to doe with with selling product and also mirror image while visiting the office premises. 2. Secondary Source Se condary sources had also utilize to collect information. Secondary sources include a. Features and articles published in modspapers and other journals. b. Visiting website of Aarong super store.3. Current Scenario of AarongToday, Aarongs reach has diff take to the woods from where it started, Manikganj, to the rest of the country. From a single shop, Aarong has great(p) into star of Bangladeshs biggest retail chains offering wiz-stop shopping experience through 10 stores spread across the major(ip)Metropolitan areas of the country in Dhaka, Chittagong, Khulna and Sylhet and adept in capital of the United Kingdom, UK. Aarong showcases over 100 product categories from clothing to household items, gifts and fashion accessories to childrens toys, heathen wear to beautiful crafts, from silks, handloom cotton, Endi to Terracotta, bamboo, jute and some(prenominal) more. Aarong also plays the role of protector and booster rocket of tralatitious Bangladeshi products and target s. It houses an extensive design library where remnants of our rich craft heritage, much(prenominal) as Nakshikantha art and Jamdani patterns, have been wide researched and archived for present as well as future use.3.1. Aarongs MissionAarongs mission is to help sustain rural craftsmanship and find a wider market for their product nationally and internationally.3.2. Aarongs sightAarong has one outlet in London and exporting to other countries of coupling America, europium and some Asian countries. Because of migrating Bangladeshis in those areas, they are targeting to make more franchising activities in those North American and European region. They basically are targeting those activities after fulfillment the customer call for in domestic market.3.3. Products of AarongSome products vista is given at a lower place.4. Aarongs Supply bowed stringed instrumentFigure 1 Supply chain system of AarongAarongs tally chain is the movement of materials as they flow from their source to the end customer. The whole sum up chain of Aarong includes purchasing, manufacturing, warehousing, pane, customer service  look at intend, bestow homework and Supply kitchen stove management. It is make up of the employees, activities, information and resources involved in moving a product from Aarongs supplier to its customer. 4.1. How Aarongs Supply cooking stove commission System is build Aarongs supply chain management system is a group of things working together. Computers, fax machines, data storage system, operating personals, procedures for the employees and the nigh critical components of Aarongs supply chain management system are its telecom system.Cell phones helped Aarong to bring out a communication network with every suppliers and transportation partners across the country. All this components work together to hand over information to collect products, manage the suppliers, to provide services, create report etc. contrastive computer packets are also utilize in the supply concatenation management of Aarong but the main supply chain management software is authentic by Aarong. This software is used for both supply chain aimning and to help them to execute the supply chain steps. Aarong has hired trained professionals to plump its supply chain management system and keep updating.Aarongs supply chain management system can be shared out into two systems. Both of this system is vital for Aarongs business. 1. Supply Chain preparedness System and2. Supply Chain executing System.4.2. Supply Chain Planning SystemAarongs supply chain mean helps Aarong to create a model for its animate supply chain, its helps management to measure demand forecasts for different products and develop a way to find best source for shock those demands and manufacturing plans. Aarong have turned to their customers for help. By communication directly with customers about what they want and by getting their feedback on existing products, managemen t are able to more sinless(prenominal)ly understand the needs and wants of their target audiences. With this information, they can make a forecast that reflects customer reality. Furthermore, improved technology has of Aarong do it flat easier to get their hands on customer feedback. The website of Aarong for example, makes it possible for organization to communicate with customers in real time, so they can then use the data immediately in their forecasts. Aarong has developed a central database for all the information and it gives access to suppliers and partners.These technology improvements along with real-time customer feedback have made it possible to more accurately predict revenue, profit, and sales in the near future. More accurate prep means that Aarong can work together with their vendors and distributors to outline a plan that makes sense found on those forecasts so that no one is put into a negative situation. Overall, supply chain planning is a critical compo nent of Aarongs supply chain management. Without accurate planning abilities, businesses end up cutting into their revenue unnecessarily and possibly putting vendors and distributors into difficult situations that may strain the supply chain relationships in the long run.4.3. Supply Chain Execution SystemAarongs supply chain execution system is generally consists of its transportation partners. They manage the flow of products though distribution centers and warehouses to ensure the products are delivered to the skilful locations in the most efficient manner. Aarong overcome the physical status of goods, the Management of materials, warehouses, transportation operations and financial information involving all parties.4.4. Aarongs Supply Chain Management Process1. Planning Aarongs supply chain management planning starts at the top of the management. Management tries to balance out the demand and supply to get hold of Aarongs sourcing, doing, oral communication and return requir ements.2. Sourcing Aarong has large mob of sources to meets it supply. As the demand requires suppliers come up with raw materials and goods. Then it creates a product which we can exploit.3. Making Co-operatives comes up with net goods and they deliver them to the final processing branch of Aarong. The goods or products are ready to use for the customers.4. Delivering Aarongs delivering process is managed by its take transportation. Aarong directly dispels its product to the consumers. Their prank is to distribute shipments properly. Just-in-time is followed in delivery process.5. evanesceing Return process is consisting of product returns and post delivery customer support which is done by Aarong. Generally Aarong obtained their products to their consumers within 30days.Its also includes Aarongs return process.6. Logistics Aarongs top direct management plans, supportive relation to their consumers and run of all other factors that have an fix on the supply chain. 4.5 . Aarongs Supply Chain Management Information scatInformation flows from customers to Employee or from employees to operating force play in the information system. Then information goes to the floor manager. Floor manager shows it to the consultants of Aarong. adviser shows it to the top level management of Aarong. earn level orders its suppliers to modify, improve or create product to meet the customer demand.4.6. managerial SkillsAarong has trained operating personnel for its invoice department and website. Operating personnel job is to maintain the information system and localisation if any error ever occurs. Aarongs operating personnel are extremely qualified in their job sectors. Aarongs information system is designed to be employee friendly. Employees do not have to know lot about technology to operate its regular applications. Its information system is very secure. Employees strictly follow all the high-principled rules. All customers orders, addresses or any frame of information is remaining private. Accuracy is safe and monitored by operating personnels. introduction of employee information is strictly forbidden. So Aarong has the might to adjust technology strategy coalition to accommodate the use of IT and manage business process. The Internet has emerged in the recent one-time(prenominal) as a dynamic strong point for channeling transactions between customers and firms in virtual(prenominal) marketplace.In particular, the World Wide Web has emerged as a powerful new channel for supply chain, rendering many an(prenominal) intermediaries obsolete, and drastically revamping the value chain. So Aarong has taken the opportunity to expand its business through net. Aarongs employees can follow through as an asset for this kind of expansion. But in our country the growth in e-business seems leaden although internet is challenging the traditional supply chain structures that firms have employed to get goods and services to market. Aaro ng has re-evaluated their value proposition to customers, and meet the challenges of more nimble rivals. Aarong seems to be one of the organization which is interested provide online ground order and information system to its customer. So Aarong has a very dazzling managerial skill in internet based supply chain.4.7. Aarongs performance improvements by Supply Chain Management4.8. agonistical Advantage of Aarongs Supply Chain Management System Competitor analysis in marketing is an assessment of the strengths and weaknesses of electric current and potential competitors. This analysis provides both an loathly and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Aarong has its own version of the competitive analysis and its function is clear to l ine up your product with other products and show where yours falls succinct and where yours is superior. Each industry brings a different spin to this old favorite and user experience design has its own set of criteria by which to judge competitors.5. Graphical analysisA structured questionnaire was asked to the different people of different areas where the Aarongs super store is situated. We surveyed this questionnaire of Aarongs employees and gather much information about supply chain management. On this basis we made some graphical chart for display some important issue.5.1. Systems are soon used in AarongFor the calculation see tabularise no 2 at page 195.2. Facing the problems below when using these systemsFor the calculation see Table no 2 at page 195.3. Competitors Analysis of AarongAarong has competitive advantage over its competitors on almost every factor. Only few companies have power to chase some sort of advantage like Aarong. Such as qualities and innovative ness, Kay-Kraft and Anjans supplier, Rangs color and Khubsoortis cost. Aarong has gain competitive advantage through its supply chain management system. Aarong has a spacious network system with its thousands of suppliers and manufacturers which gave Aarong superior production and resource allocation power. Competitors do not have power that can twin Aarongs production capability so they are losing shelves. SCM keeps track of its supplier and its scrutinize properly so there less costly and hustle free for the employees. cognitive operation of service has increased more than its competitors so there are more convenient customers of Aarong.6. ConclusionThere is a rationality why Aarong is at the forefront of the urban fashion-scene. Their innovative clothing line fuses ethnic wear with global trends using traditional Bangladeshi materials. Aarong is a support endeavour of BRAC. A significant portion of their fee are invested towards improving the socio-economic standards of d isadvantaged artisans and underclass(prenominal) rural women of various communities. Aarong organizational imagery give be achieved smoothly and that is the women will be empowered through grass-root level women entrepreneur development and this empowerment will change the overall scenario of economic condition.7. RecommendationsWith nonuple stores in Dhaka, Aarong is a leader in superstore retail organizations. The combination of quality and price under various brand name offers customers value for their money. We have examined and evaluated the operations of Aarong. We recommended the quest in to order to ensure move success for the future of all mark and Spencer stores. 1. Find alternative sources to marks and Spencer stores abroad. 2. increase marketing efforts.