Report Of Freshco Supermarket

A sample report for the resit coursework August 2007 Part 1: The Freshco Supermarket A position was conducted at a single break of the Freshco supermarket chain in order to pilot a questionnaire for wider use. 80 stagpers complete the questionnaire shown in Appendix 1. The responses from this sample are summarised below. to severally one question is analysed in turn with a similitude of the subdue of people being shopped for analysed by gender. Question 1: Which supermarket do you use most often? [pic] The customers were asked to state whether they employ the supermarket adjacent to their home or workplace. 43% of the customers who replied said that they utilize the supermarket walk-to(prenominal) to their home most often, with 39% of the customers using the supermarket attachedst to their workplace. As the numbers for home and work are standardized the survey does not seem biased in towards each of these groups. It would be interesting to see where those who answered neither actually shop in relation to their home and workplace. This information might benefactor Freshco picture the siting of new supermarkets. Question 2: On intermediate, how practically do you spend each hebdomad at Freshco Supermarkets? The customers were asked to appraisal the average amount they played out each calendar week at Freshco supermarkets.

The chart below shows that the more customers exhausted between £50 and £60 a week compared to other monetary value groups. Most of the customers, 55%, spent between £50 and £70 a week . 21% of the customers spent between £7 0 and £80 a week with only 3.75% spending Â! £90 or more. 11.25% of the customers spent less than £50 a week. These value would seem to augur that most shoppers are not undecomposed buying for themselves provided for friends and /or family as well. [pic] The mean amount spent was £63.68 and the medial amount was £62. These values are fairly close that there is some degree of right skewness as shown in the graph above. There is a 95% combine that the mean amount spent by all customers...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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