Stradford festival.

1. Background Information, Organizational Overview, & Key Facts 1.1 Background The Stratford fete of Canada came to life in 1952 as a feast of Shakespearian Theatre. The festivals hatchway play, Richard III, took place on July 13, 1953. Now in its forty-ninth year, the Stratford festival offers an outstanding array of theatrical performances in trey theatres, transfer to more than than 640,000 people in a 28-week season. The Stratford Festival is a non-profit organization and relies on some government funding. However, it has been dashing boffo at generating its own funds. From 1993 to 2000 tag end revenue grew from $16.6 zillion to $26 million, and sales from $468,000 to $639,000. SFC employs 875 people and as of great well-being to the urban center of Stratford, bringing in overall stinting benefits of $170 million. 1.2 Overview *         The Stratford Festival of Canada faces a large variety of opposition such as movie theatres, rental movie shops (e.g. megahit although indirect, it is a cheaper obtain for entertainment), and other performance theatres that are more accessible (downtown core). detain theatre in general faeces be very pricey ranging from $40 to $100. However, people who neediness to attend the SFC moldiness also spend money on travel and accommodations. *         SFC has a well-developed market and gross sales departments.

Marketing building block has a team of 12 full frame of the moon-time employees, and outside military service from two agencies that help give out activities such as advertising, relationship mark eting, website, etc. The Sales unit is equip! ped with 11 full-time employees and 150 seasonal proletarian employees that manage ticket sales, product sales, etc. *         12 % of the overall each year bud fascinateing is allocated to sales and marketing, advertising being the largest investment. *         A website was developed in 1996 and was used primarily to convey reading on the plays, ticket pricing & purchasing, and the season... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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