Story Of Ferrero Rocher Family

STORY OF FERRERO ROCHER FAMILY The great leader of the Groups cultivation is Michele Ferrero. With the desire to make and create new products with state-of-the-art ideas, he has revolutionised the food habits of millions of consumers. Thanks to his consistent and efficient partnership with his wife Maria Franca, he was the first-class honours degree Italian manufacturer after World War II to expand production sites and offices foreign in the confectionary sector, turning the Company into a truly internationalist Group. We have to return to the 40s to discover the root of this success. These were the years when Piera and Pietro, Micheles parents, transformed a pastry spy into a factory. These first and decisive steps forward were convey to the products invented by Pietro Ferrero and his password Michele, who was then very young. Another tombstone to success was the powerful sales network organised by Giovanni, Pietros brother, who died in 1949. And now Ferreros sto ry has reached the threesome generation. Pietro and Giovanni Ferrero, sons of Michele and Maria Franca, worked unitedly at the top of the Group as Managing Directors for more than 10 years. In April 2011, Pietro Ferrero tragically died in southwestern Africa while working(a) on a humanitarian mission, inspired and control by him, that aimed to relaunch the Ferrero Social Enterprises.

Today, Giovanni Ferrero continues to run the Company success in force(p)y, aiming to reach however more ambitious goals and ensuring that the company inspiration and motivation that was so potently shared with his parents and h is brother. Today, just as yesterday, it is ! a bodily structure found on solid family values. In short, behind the trademark, the derangement and the expansion of a multinational company, there is the story of a lustrous and strong-willed Piedmontese family that gathers its extraordinary strength for growth from the Ferrero installations motto: Work Create Give. alter from: hypertext transfer protocol://www.ferrero.com/the-group/a-family-history/a-great-company/If you want to get a full essay, order it on our website: OrderCustomPaper.com

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