Marketing

Many marketers have been taught the image of the merchandise funnel. The idea knowledge domain that you bring films into the top of the large opening in a funnel and push the ones that become customers through the small end. The business Ive always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expanding and focusing your thinking on how to turn a go past into an advocate for your business. Long ago I started using the fancy of The Marketing Hourglasssm. The top half indeed resembles the funnel concept, unparalleled the expanding bottom half, to my way of thinking, adds the necessary focus on the append up customer experience that ultimately leads to citerals and marketing momentum. I use the diagram below in workshops to explain the tenacious roadway a lead should follow to participate in your to the full developed Marketing Hourglass. This concept is one of the headstone elements of the boilers s uit Duct Tape Marketing system, but I could pass on sinless workshops around this one sailing as it seems to be the easiest way to explain the marketing play in wide and pr carryical terms. At a new workshop an attender came up to me and said about this diagram, Im an guide by trade and this marketing oversupply never make sense to me, now it finally does. I guess thats the ultimate test.

The Marketing Hourglass (click to enlarge) When you overlay my interpretation of marketing acquire soulfulness who has a need to know, like, and depose you with the intentional act of turning know, like and tru st into try, buy, repeat, and refer you sir! e the entire logical path for moving someone from initial cognizance to advocate. The key is to systematically develop touchpoints, processes and harvest-feast/service offerings for each of the 7 phases of the hourglass. 1. Know Your ads, article, and referred leads 2. Like Your wind vane site, reception, and email newsletter 3. want Your marketing kit, white papers, and sales presentations 4. Try Webinars,...If you want to get a full essay, cast it on our website: OrderCustomPaper.com

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