Fountainhead :: essays papers

Fountainhead Fountainhead Book Report Roark and Keating Howard Roark and Peter Keating are two characters whose goals in life are similar, but the manner in which they go about achieving them differs greatly. Howard Roark, the protagonist of the story, is a man whose only passion is architecture and has wanted to be an architect since he was a boy. Peter Keating, the antagonist of the story representing everything Roark hates in society, is a follower in life and whose only prerogative is to get ahead in the world, no matter what the cost or who he has to use in the process. He too strives to be an architect, but his motives are more about money and power unlike Roark, who would work for free if he had to in order to build what he wants to see created as long as he was allowed to do things his way. Throughout the book, the success of the two men in their careers is compared to one another, as well as an analysis on how they go about achieving that success. While more obstacles may lie in the way of Roark's path than of Keating's, he consistently refuses to compromise his integrity no matter what benefits may come of it. Keating, on the other hand, has no concern about what means he has to use to accomplish what he's all about, money and power. In my paper, I will attempt to show how the differences in these two character's personalities affect how the world and individuals close to them perceive them and their actions. 2 Keating's mother, for example, is an overprotective, overbearing women with whom Roark and Keating both lived with while attending Stanton University. Keating's mother appears to be a woman that enjoys imposing her views on others by looking for weak spots in their personalities and creeping in through those venues. An example of this technique in action is displayed with her son Peter, with whom she consistently appeals to his desire for success in life by showing him what great things he could achieve if he would just do as she says, such as marry Dominique Francon, daughter of the owner of the best architecture firm in the country. Her ability to persuade Peter by imposing guilt on him and criticizing his methods of going about things is linked to a weakness in his personality; he really cares about what other people think.

Ghost Story of the Haunted House :: Urban Legend Ghost Stories

The Haunted House This haunted house in Hagerstown was built long ago. It is the site of a most interesting ghost story, which happened to my friend’s friend’s grandmother. Now while I have heard many stories similar to this, I have never known someone to be involved in one and actually affected by it. My friend’s friend is a Caucasian, 17-year-old, female Christian from Hagerstown. Her dad is a postal worker, and her mother works for the government. The story takes place in the house her grandmother temporarily lived in as a child. I collected this story while I was hanging out with my friend in her room. I happened to mention this assignment, and in comes one of her friends with a story to tell: This story takes place in Hagerstown, Maryland. It’s in this old house where my grandmother lived for like a year when she was younger. Before her family moved in, there was an old woman who had just died there. Her room just so happened to be the same room my grandmother stayed in. My grandmother would tell me that she would leave her room, and when she came back, her door would not only be shut, but locked. And this even happened when she was in the room sometimes. Plus, there was this rocking chair that was already in the house when they moved in, and it would just rock on its own. Now apparently, there were already rumors that the house was haunted. So, after not even living there for a year, my grandmother and her family moved out.After researching haunted houses in or near Hagerstown, I was surprised to see the many accounts of so called â€Å"haunted† houses in this area. The story I collected includes one of the most common characteristics: the mysterio us rocking chair that will rock on its own free will. Many of the accounts reported online shared this feature. The other main paranormal activity from this story is the door shutting and locking itself. This same phenomenon seems to occur in many ghost stories. None of the articles I found online mentioned this feature, but such incidents appear in other stories I have heard from books and movies, so the door shutting and locking itself is certainly not unique to the story above.

Aims and Objectives Essay

Hypothesis: Shopping centres in the Central Business District area are better in the sense that they provide a higher level of quality and variety of goods than the shopping centres in the residential areas. Aims and objectives: * Our general objective is to compare and contrast two shopping centres in the Central Business District (CDB) against another two shopping centres in the residential areas. We are also keen to investigate the various factors that influence the people’s decision to patronise the particular shopping centres. For example, the shopping malls in the CDB areas might be a better place to shop in terms of shopping quality and variety but on the other hand, the shopping malls in the residential areas might appeal to the public better in terms of close proximity to their homes and convenience. Our studies will intend to find out the link that exists between the shopping centres of our choice, and uncover a pattern that we will be going in further detail in our results and findings according to public opinion through means like surveys and in addition, our own feelings on the contributing factors or reasons. Our main focus would be the quality of shopping provided by the shopping mall. This includes the services, accessibility and the facilities provided that improves the shopping experience for the patrons. We will be taking surveys of the patrons there to find out their feelings about the shopping mall and its quality. We would also go there and do general analysis of the mall ourselves. This is to give us a base of comparison between our ideas of good quality compared to the peoples’ idea of good quality observed in a shopping mall.

Motivate or influence behavior Essay

Communication is defined by the text as the process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior. ____ is necessary for communication to be considered two-way. Feedback Which of the following, in the communication process, has the responsibility to decode the symbols and interpret the meaning of the message? Receiver ____ and ____ are potential sources for communication errors, because knowledge, attitudes, and background act as filters. Decoding, encoding Channel richness refers to the amount of information that can be transmitted during a communication episode. Which communication channel would be most successful to inform managers of impending company-wide layoff? Face-to-face contact When an electronic mail system is installed as part of the communication system, what element of the communication process is changed? Channel ____ does not focus on a single receiver, uses limited information cues, and does not permit feedback. Bulletins Compared to men, women tend to use their unique conversational style to show involvement. Which of the following is the most familiar and obvious flow of formal communication? Downward communication ____ refers to messages designed to motivate employees to adopt the company’s mission and cultural values and to participate in special ceremonies. Indoctrination Many organizations use suggestion boxes, open door policies, and surveys to facilitate centralized Which of the following links employees in all directions, ranging from the president through middle management, support staff, and line employees? The grapevine What percent of the details passed through a grapevine is accurate? 70 to 90 percent According to the text, all of the following are ways managers can improve their writing skills EXCEPT: Write lengthy explanations One of the most important things that a manager can do for the organization, according to the text, is to create a climate of trust and openness. Managers’ communication is _______-directed, in that it directs everyone’s attention toward the vision, values, and desired goals of the team or organization and influences people to act in a way to achieve the goals. purpose Which of the following is the best advice for written communication that is highly important? Get a second opinion To be effective communicators, managers should: Encourage the use of multiple channels of communication

Consumer Behaviour Essay

Problem recognition is defined as the perception of a difference between the ideal state of affairs and the actual situation (stream notes chapter 1 Schiffman et al. (2011). Needs recognition is the first stage of all consumer decision process. The problem recognition for buying a RADO watch is initially my want for being able to wear a watch. However I know I want a luxury watch of high value and class, this makes the purchase of a high involvement highly complex and an extensive problem solving decision as it is very expensive. I will be very motivated in the next step which is the search for information. Being of such a high priced purchase I want to find out as much information as I can, not just about the product but also the effect of wearing a RADO watch. Firstly I will do an internal search of information, this is a quick sweep over the mind on what I can recall about the product and is done as soon as a problem is recognised. With lower interest or motivated purchases this could be deemed enough and I would move onto the purchase. However, as this is a complex purchase I want to know more information, this is called an external information search. By including an external investigation I will better understand the risks involved with buying a RADO watch. Such as functional risk, will the product work as expected? Physical risk, is the watch safe? such as reactions to the materials it is made from. Financial risk, is it worth the price? will I gain enough satisfaction to warrant such an expensive item. Social risk, am I going to embarrass myself or not fit in? Physiological risk, what effect will wearing a RADO watch have on myself esteem, will I feel good? and lastly time risk, the amount of time and effort spent on the purchase decision, was it a waste? The amount of time spent on an external information search all depends on the value of the product to the consumer. In this case I would undergo a very detailed investigation where I invest a lot of time because of my student financial situation. When doing external research I am soon effected by marketers and exposure to outside stimulants. For example when doing my search I wanted to see where I could purchase a RADO watch from . When I visited the RADO website I was soon drawn in by the instant look of class and wealth which appeals to my personality and realize by purchasing a new RADO watch I would be fueling my ego and moving towards my ideal self image. I also satisfied my need for knowledge and information about the product, I learnt what they were made out of, what new technology they include and what celebrities and events endorse the products, which to me shows they are of a popular status and could create a positive image about myself. Therefore I will move on to the next stage of the decision model, evaluation of alternatives. By using the conjunctive decision rule I am able to set a degree of cut off standard. The Executive watch market is very competitive and includes other brands such as ROLEX, TISSO and MIDO. All of which offer a similar product but I believe a RADO watch provides a better experience. Its combined features such as having a reputation of being scratch free, sleek and an industry leader for design and new materials match its personal experience portraying a high social class, wealth, success and confidence. After all Andy Murray wears one. After being satisfied with my choice and research I then purchase the RADO watch from either the Christchurch or Auckland supplier. However Purchasing the product IS important it is not the final stage of the consumer decision model. After purchasing the product a consumer then evaluates the effect, while wearing my RADO watch I evaluate its effect, has it meet all my expectations. Consumers will try to reduce post purchase cognitive dissonance by seeking support that they made the right decision, either from peers, advertising or other customers. After purchasing my watch I felt it did meet all my expectations of class and image aswell as functionality however I was not happy from the price I paid. RADO watches are very expensive ranging from over $1000 for the cheapest. After investing so much money I feel that it is not worth the satisfaction or wellbeing I gained. Therefore I would take the final step in the model by divestment. I would claim back my money from the watch by reselling it. Divestment is the remarketing, reselling or disposal of the product or packaging after use. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ My purchase of a Manual tooth brush is allot more simple and would be considered a habitual decision with low involvement as I would always choose the cheapest brush. The first stage, needs recognition would occur when my current tooth brush became worn out and I need a replacement. When undergoing an information search I would solely rely on an internal method and would feel satisfied that I know enough information about the product choices. The reason I have a low involvement outlook is because I see the product as low risk as there is no strong design difference or any features between the choices that effect social, financial, psychological, or time risk. they all seem indifferent apart from a slight price difference. This comes from a recollection of past experiences where I get the same satisfaction from any brand, The next step in the model, pre purchase evaluation of alternatives would solely happen at the single shop I went to when I am actually picking my product from the shelf. As a tooth brush is of low involvement and value to me I have no motivation to visit any other outlets and want to get the purchase done as fast and easily as possible. The next step is to purchase the item, which I will do by picking the cheapest one from the shelf, pay then leave the store to consume the product. When I consume the product I don’t have many standards that need to be meet. Therefore this brush easy for fills my requirements and I am satisfied. Being of a low involvement purchase the post purchase evaluation will be limited and not as extensive of such as the RADO watch. I will continue to re purchase this brand but only if it remains the cheapest, I have no brand loyalty and will switch to alternative brands if there are opportunities such as a sale. The final stage in the process is divestment. After use, both the product and its packaging will be disposed of as rubbish because it holds no further value for resale, unlike the watch which is still valuable because of its high price. cant try it on rado †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The standard consumer decision process model by Engel, Blackwell and Miniard is very useful for marketers as it is a road map of consumers’ minds which takes a journey through the different steps of consumption, starting with problem recognition then information search, evaluation of alternatives, purchase, consumption, post consumption evaluation and lastly divestment.

Compare the ways ‘Old Man, Old Man’ and ‘Warning’ Deal with the theme of old age Essay

The U.A. Fanthorpe poem, ‘Old Man, Old Man’ and J Joseph’s ‘Warning’, deal with the theme of old age in very contrasting ways. Both deal with similar issues, yet come out with very different views. The first thing we see in both poems is the immediate tone portrayed. ‘Old Man, Old Man’, starts talking of someone who â€Å"lives in a world of small recalcitrant / Things in bottles, with tacky labels†, while ‘Warning’ begins with the colourful image that â€Å"When I am an old woman I shall wear purple / With a red hat which doesn’t go, and doesn’t suit me†. Purple and red tend to suggest a vivid and lurid tone, and the immediate contrast between the two sets the character in â€Å"Old Man, Old Man† as being reclusive and isolated, living in his own confined world, while in â€Å"Warning† we see the author looking forward to old age, seeing it a time for enjoyment of life. â€Å"Old Man, Old Man† continues to explain to the reader how old age brings deterioration and isolation to people, talking of how â€Å"small things distress† and having his hands â€Å"shamble among clues†, implying that old age brings more constraint and misery to a person, while we see that in ‘Warning’ the coming of old age will give the author an excuse to break society’s constraints, such as dressing strangely and wasting money on â€Å"brandy and summer gloves†¦and say we’ve no money for butter†. A strong sense of bitterness and melancholy is created in ‘Old Man, Old Man’ as the author describes a regimented, authoritarian past world, which has gradually worsened into a narrow, emotionless one. The man is seen to be upset by small incidents, have a deteriorating sense of humour and vision, and, despite his age, is still attempting to impose order on his world with his â€Å"timetabled cigarette†. The man’s previous interests are belittled by using sarcastic phrases such as â€Å"Lord once of shed, garage and garden†, showing us that this man used to only be able to control his environment, and now he has â€Å"lost the hammer†, he cannot even do this. The traditional view of eccentricity is portrayed in both poems, however, Joseph also adds an element of freedom, showing her rebellion against taste and sobriety. Her excitement is shown in the language with the excessive use of the word â€Å"and† as well as the enjamberment, which stress the enthusiasm she has, and showing her to be breaking free of the rules of language in the same way she will break free from the rules of society. Further rebellion is shown as she talks of running her â€Å"stick along the public railings† and â€Å"learn to spit†. Sprawling sentences such as â€Å"You can wear terrible shirts and grow more fat / And eat three pounds of sausages at a go† portray her excitement, as well as anticipation. Use of words such as â€Å"I†, and â€Å"shall† give a sense of force and individuality. Both poems have a similar structure, as they move from past to present in their tense. In â€Å"Old Man, Old Man†, we see a move to the present as Fanthorpe writes â€Å"Now television has no power to arouse – / Your surliness; your wife could replace on the walls / Those picture of disinherited children†. This not only suggests the man has rage pent up inside, but also poses the question as to why the children have been disinherited their father’s love. The description continues as Fanthorpe says â€Å"Now you ramble / In your talk†¦fretting / At how to find your way†. We see here that the man is slipping into a loss of control, and a change of personality. In contrast to this, we see â€Å"Warning† describing a present of constraints while she remains in the â€Å"sobriety of†¦youth†. Joseph describes to us the way in which â€Å"Now we must have clothes that keep us dry / And pay our rent and not swear in the street†. The word â€Å"must† shows a lack of freedom and constraint in present existence. This verse is designed as a contrast to the previous verse, which had concentrated on the promises of old age. A sense of restraint is portrayed as Joseph lists all the constraints she has in her life. While ‘Old Man, Old Man’ had showed a deterioration from a more happy existence to a worthless one, ‘Warning’ tends to show one that has begun with constraint and will end with happiness and freedom. In the final verses of ‘Old Man, Old Man’, we see a turning points, where the daughter (and author) intervenes, showing that he has literally and metaphorically lost his way in the world with the phrase â€Å"Where is Drury Lane?† In the final verse, we see a slight raise of the grim tone, as we can see Fanthorpe prefers her father in this softer, less threatening manner, as the two have become more equal in terms of power. This is shown with the phrase â€Å"I love / Your helplessness† and â€Å"Let me find your hammer. Let me / Walk with you to Drury Lane†. This marks a point in the poem where the theme is now the relationship with the daughter and father rather than just the father. In a similar way, ‘Warning’ changes in it’s theme towards the end, but not for the same tone. We see in the final verse Joseph’s confidence wane slightly, as she says â€Å"Maybe I out to practise a little now†¦So people who know me are not too shocked and surprised / When suddenly I am old, and start to wear purple†. This provides a relatively quiet ending, almost an anticlimax, to a colourful, liberated poem, as the tone becomes more restrained and the drive of her dream starts to lose pace. Circularity is also shown as the first and last lines of the poem both talk of wearing purple. In conclusion, both poems take different views in addressing old age, and even though some elements in structure are similar, both contain inherently different views, as â€Å"Old Man, Old Man† is a melancholy remainder of the deterioration the old go through, while â€Å"Warning† shows a more bright outlook, explaining the opportunities and liberation that will follow with the coming of old age. This may be to do with the fact that in â€Å"Old Man, Old Man†, Fanthorpe describes what she has previously seen, while in â€Å"Warning† Joseph is merely hypothesising what life may be like in the future.

Anorexia Research Paper Example | Topics and Well Written Essays - 1250 words

Anorexia - Research Paper Example (2006). Body Image, Media, and Eating Disorders. Acad Psychiatry, 30, 257-261. On one side while the prevalence and incidence of obesity is rising, on the other side, the rates of eating disorders too have soared, both in men and women. Some of the common eating disorders are anorexia nervosa and bulimia nervosa. Infact, adolescents are challenged with these conditions and the etiological factors for development of problems at such an young age appear to be a interplay of several factors like media projection of thin personality, eating and exercise patterns in the family and surplus availability of tasty, but non-nutritious food. The media provides ideas for various means of losing weight in order to achieve the thin ideal. Information delivered by media thus are often based on fad trends, with financial incentive and without any scientific backing. The net result is that several adolescents feel the cultural pressure for becoming thinner, more than that required for optimum health and they attempt to fit into this through nutritional choices that are either poor or dangerous or both. Throughout history, female beauty has been standardized and is often unrealistic and actually difficult to attain. Those belonging to higher socioeconomic strata are likely to conform to these beauty standards. Infact, women are willing to both endure pain and sacrifice comfort. Adolescents are often concerned about their weight and shape. In addition to the real health risks of obesity and poor eating habits, these youngsters are also exposed to thin beauty ideals that are unrealistic. It is very unfortunate that there is overemphasis of thinness among youngsters, because of which they equate thinness and beauty with success and health. The media provides ideas for various means of losing weight in order to achieve the thin ideal. Information delivered by media thus are often based on fad trends, with financial incentive and without any scientific backing. The net result is that several adolescents feel the cultural pressure for becoming thinner, more than that required for optimum health and they attempt to fit into this through nutritional choices that are either poor or dangerous or both While the reasons for anorexia among adolescents are varied, in majority of teenagers, the motivating factors are dissatisfaction with body image and desire to appear thinner. Losing weight attempts are often associated with different behavioral changes like alterations in the regular eating habits and change in the frequency of exercising. Adolescent girls who are dissatisfied with their image and are overweight are likely to resort to dieting. The more the degree of overweight, more is the risk of dieting and disordered eating. Infact, there are reports that parental criticism of the adolescent's weight, pressure to lose weight and parental role modeling of dieting are associated with increased rate of dieting and increased risk of development of dieting behaviors tha t are extreme. Perceived over weight, low body pride and dissatisfaction of body image among adolescent females are consistent correlates of binge eating and anorexia. Those with anorexia and other eating disorders, especially purgers perform poorly at school and they are more likely to be active sexually and frequently get involved in sexual or physical abuse. They are also more likely to attempt suicide. Purging and dieting are both